Looking for opportunity? Start with problems!

Back in 2007, I wrote of searching for a problem. It seems that in the two and a half years since, I’ve only come to this realization again; the realization that any business begins with problems, not with solutions/products.

If you are starting a business there are a few ways to decide what business to go into:

  • Solve the same problem the same way as someone else by going into the same business and executing better.
  • Look for new problems to solve.

The easiest way to look for new problems is to look at what you do every day that annoys you. For me this is a problem, because I’m pretty happy on a day-to-day basis and I get annoyed by things that don’t usually annoy many people.