Why is it most people only buy what’s most popular?
Why is it most people only click on stuff recommened by people they “follow” or “subscribe to”?
Why is it most people care so much about their Twitter or other “Social” metric?
Answer: We’re all sheep.
But the reason why we’re sheep is because there’s a HUGE need for a better filter mechanism that’s not been invented. Social proof is the “New Noise Filter”. But the problem, at least for me, is that I don’t like what’s popular all the time. I don’t like what everyone as deemed their 20% that gives them 80% profitability and I really don’t like contrived social proof by master marketers.
My guess is there’s thousands of great books on Amazon that will never make it to the top 100. Hundreds of great internet products that will get created and die before you get to use them.
Don’t be a sheep, buck the trend, make yourself an outlier.