You can’t be creative until you’re Popular

Just a quick thought on businesses that make it doing something new:

  1. You are popular first, then you do something new & creative and people love it rave about it, and you’re a hit.
  2. You are lucky. The right set of circumstances occur and you’re new creative idea is a big hit.
  3. You piggyback on something already popular, but spin it different.

I’ve done really well on new creative projects, but because they were not “popular” they only enjoyed minor financial success. Had I piggyback’d on a more popular idea, I bet the rewards would have scaled much different. I’ll let you know how my next experiment goes.