Thoughts On Marketing
I have been reading a lot of marketing books the past week and I came across something very useful. It's a curve that talks about how ideas spread between various groups of people, called Diffusion of Innovation. The breakdown is the standard bell curve:
- Innovators – 2.5%
- Early Adopters – 13.5%
- Early Majority – 34%
- Late Majority – 34%
- Laggards – 16%
The curve provides more statistical insight into what a target market and market niche truely means. I think that one thing I have found facinating is the number of ways that can be used to classify and group people.
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