Thoughts On Marketing

I have been reading a lot of marketing books the past week and I came across something very useful. It's a curve that talks about how ideas spread between various groups of people, called Diffusion of Innovation. The breakdown is the standard bell curve:

  • Innovators – 2.5%
  • Early Adopters – 13.5%
  • Early Majority – 34%
  • Late Majority – 34%
  • Laggards – 16%

The curve provides more statistical insight into what a target market and market niche truely means. I think that one thing I have found facinating is the number of ways that can be used to classify and group people.