What do you sell?

I heard something interesting today. You don’t sell a product or a service, you sell a feeling to someone.

Yes, so that iPhone, new gadget, website, robot, part, TV, etc. is nothing more than a means to an end, a feeling.

Depending on how well you sell that feeling, how well you sell that consistent experience, you will get repeat customers and make lots of money, which usually reciprocates with… feelings…

Updated: If you tie this in with my previous post, of the value/time relationship, it seems like there’s also a relationship between free time and good feelings.