When you start to add up how many impressions you would get from such a low PPC you would need keywords totally in the hundreds of thousands per month to get hundreds of clicks per month.  Then with a conversion rate of a generous 2%, you might get 4-5 sales per month.

To really make anything meaningful you need to have a PPC between $0.75 and $1.00, but at these cost you only really get profitable at over $100 profit per sale, this is because your advertising cost per sale are between $75~$100.

So while I loved the book, I wish I would have read this PPC assumption before I had to figure it out by spending a few hundred dollars…

It dawned on me after re-reading some fantastic books about business (4 Hour Work Week, Crush It, Meatball Sunday, etc.) that these books are geared for a certain personality archetype. They are geared for people that think in certain ways, and it’s indicative as to why certain types are more successful at strategies outlined in these books than others.

I then had this moment of enlightenment when I realized why some of the things I’ve read and tried to do, just flopped or drained me completely of energy, it’s because they were trying to get me to see and interact with the world in a way that was not natural for me (my personality).

Some books try to make Extroverts out of Introverts… Others try to tell you to see the world differently or counter to your intuitive or judging/perceiving mindset. It’s not the books fault, I mean, hey it works for them and their personality, why can’t it work for everyone? Well it can’t because we all see the world and interact with it differently.

Some Interesting Numbers: Introverts/Extroverts are rather evenly split. But people that rely on their senses outnumber people trusting their intuition 74% to 26%, and feelers outnumber thinkers by a 60% to 40% margin.

What does this mean? I don’t really know, but I think it’s an interesting observation.

First please refer to my previous review on the first book here.

On to the newer content…I purchased this book because I was going to re-read this book. It seems like a good thing to do for the new year (reset and plan) it's also time for some much needed vacation.

• Would I recommend the book? – Yes, it's only $11-$12 and if you can tell from my first review, the content is worth it.
• What's updated? – Well if you have been to the four hour blog website, there's some additional content from that site. It also has some updated links and tools for how to do certain things. As far as the content is concerned, not much has changed.

I have just seen Episodes 1 & 2 and what an excellent series. I think that it adds to another mini series released last year by the History Channel, call “The Revolution“.

Episode 1 – Details the trial of British troops where John Adams provides a successful defense. It also lays some of the seeds of discontent in Boston.

Episode 2 – Details some of the important moments of the Continental Congress, like creating a continental army and drafting the Declaration of Independence.

I will summarize the remaining episodes as I get a chance to watch…

The book somehow started forcing a re-wiring of my brain. I started thinking of everything in a non-linear way, probability, chaos, something perfect for my mind, something that rekindled my more decisive younger self.

The cool thing about the book was the mathematical examples of how often Pareto’s Principle appears in life. The describes real world examples of this mathematical principle and talks a little about life simplification, but not too much.

The book is an easy read and I highly recommend it.

There are a lot of good ideas/concepts for simplifying things. I for one was tired of doing too much and not doing enough of it well. I started to reduce things in my life before reading this book but it validated some of my thoughts and put them in the context of a different way to live. ]]> http://www.scottpreston.com/articles/654.php/feed 1 http://www.scottpreston.com/articles/648.php http://www.scottpreston.com/articles/648.php#comments Wed, 14 Jan 2009 02:58:00 +0000 Scott http://www.scottpreston.com/?p=648 I purchased this book after much searching about my business and questioning the effort I was spending doing everything form development, to marketing to managing, to admin, to everything that a small business person has to do.

On first read I thought the book was some idealized way of thinking, but for the heck of it I tried a few things, like virtual assistants, eLance, and so on. I ended up canceling the virtual assitants, firing my contractors on eLance and scratching my head…

Then a few weeks ago out of the blue, I started talking to someone over a few beers and found myself preaching the very same things that were in the book. So I picked it up and started to re-read it, this time with less skepticism and found I could relate to the thoughts more.

I recommend you get this book on audio and then skim the book vs. reading from cover to cover, each time you open it look for one thing you want out of the book and find the section, read it well, then if you can listen to that section. Another way that works well, listen to the book on a long drive, then go back and read the section or two… ]]> http://www.scottpreston.com/articles/648.php/feed 1