In searching for the viability of a business in terms of a mathematical equation I have worked out some of the parameters. The numbers below next to the item represent a factors importance as it relates to the total equation on a scale from 1-10.
Problem(5) - How well is problem understood?
Solution(5) - How well does [...]
I heard something interesting today. You don’t sell a product or a service, you sell a feeling to someone.
Yes, so that iPhone, new gadget, website, robot, part, TV, etc. is nothing more than a means to an end, a feeling.
Depending on how well you sell that feeling, how well you sell that consistent experience, you [...]
When thinking about pricing for a product/service, I often start with what other things cost to determine the value offered per dollar.
In robots for example, you can get a basic sumo robot kit for about $100 or you can get a RoboNova for about $1000. The value spread on this is a little disproportionate to [...]
I enjoyed reading this book, though after about a few chapters I started to get the feeling I was listening to a therapist rather than a business coach.
This book is heavy into the psychology of starting and running a business. It’s about the way you think and how you mindset changes from someone that’s conditioned [...]
Over the past few years of trying to sell robots, websites, etc. I have learned a few things about marketing I thought I would share:
1. It’s not all marketing, but at first it is
Probably the best and worst movie of all time, Field of Dreams (If you build it they will come). This has probably [...]
I have had two people email me over the past few weeks because they Googled "TechColumbus Sucks" and my blog popped up as #1. Though I never really talked about how bad they sucked, I have mentioned their organization a few times.
I actually met with one entrepreneur last night that confirmed my opinion that it's [...]
In pitching my ideas to people I have often complained about pessimism and negativity. Now that I have been approached by a few people about possible ventures, I find myself doing the same thing. Why is that?
I think a lot has to do with experience (mentioned above) but I think it more has to do [...]
I had my Final meeting with TechColumbus this week. There's just something going on that I don't quite get, communication gap or something. What I find so strange about my relationship over the past year is that something is just missing.
Emily & I were talking about it Monday night and we think that maybe the [...]
In talking to a bunch of people about start-up business ideas, they always talk about your Business Plan.
I find this so lazy it's funny. They should have asked, where's your market research? Because a business plan without that is useless.
If I were ever going to give someone advice about a business I would first ask [...]
I have been reading articles about outsourcing for some time and I have always thought to myself, someday, a robot or program will be doing the job of people. I think that we are getting closer and closer to the day when peoples jobs will not be so complicated that a machine can not learn [...]
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