Archive for September, 2007
Last Time I Post a Question at Linkedin
I posted a question to my LinkedIn network and boy what a mistake that was, altough I got some feedback from my friends, the vast majority of feedback was from people I did not know trying to give me adivice on writing a fiction book.
While the advice was useful to some degree I did not [...]
1 Mower, 1 Engine Hoist, and 2 Gas Trimmers…
I was able to clean the garage and shed this week and get rid of some stuff all thanks to craigslist.org. All was sold in less than a day, and we made $116.00.
I was also able to interview and hire two part-time students for Preston Research using this service, again all for free.
Thinking About Another Book…
I have been thinking about another book for a few months now, the question is: What do I write about?
I would like to write a fiction book, explore my creativity and just have fun writing without the need to unit test code or engineer something, but I am unsure…
I posted a question to LinkedIn about [...]
craigslist is COOL!
Of all the web apps out there the one I have found most useful and free is craigslist. craigslist is a classifieds site where you can post jobs, sell things, advertise your business, etc.
I don't have much else to say, it is what it is, but before you think of placing a paid advertisement in [...]
If they click it – Part 2
From my last post you can see the simple formula for market testing, "if they click it, then you build it." Now I am going to talk about the next step, what to do when people click on your ad. Maybe you should have done this before you spent any money, i.e. try searching on [...]
Thoughts On Marketing
I have been reading a lot of marketing books the past week and I came across something very useful. It's a curve that talks about how ideas spread between various groups of people, called Diffusion of Innovation. The breakdown is the standard bell curve:
Innovators – 2.5%
Early Adopters – 13.5%
Early Majority – 34%
Late Majority – 34%
Laggards [...]
In search of a problem?
After doing some detailed analysis of some of my products it's not so much that the ideas were bad, or the ideas have/had no market, it's that they just had an uncertain market and no cheap way to identify the size of the market or the best way to reach it.
But aside from this hole [...]
A week of market research
I got some advice from a marketing friend of mine. He suggested rather than the field of dreams approach "if you build it they will come" try a "if they click it, then you build it" approach. The results were… Enlightening.
So I started with some of my "great ideas" and started creating adwords campaigns for [...]