Trust me any book you purchase will tell you 4 of these 5 things, leaving you wanting more, and thus purchasing more books. Save yourself some time and money and know this before purchasing anything else.
Why is it most people only buy what’s most popular?
Why is it most people only click on stuff recommened by people they “follow” or “subscribe to”?
Why is it most people care so much about their Twitter or other “Social” metric?
Answer: We’re all sheep.
But the reason why we’re sheep is because there’s a HUGE need for a better filter mechanism that’s not been invented. Social proof is the “New Noise Filter”. But the problem, at least for me, is that I don’t like what’s popular all the time. I don’t like what everyone as deemed their 20% that gives them 80% profitability and I really don’t like contrived social proof by master marketers.
My guess is there’s thousands of great books on Amazon that will never make it to the top 100. Hundreds of great internet products that will get created and die before you get to use them.
Don’t be a sheep, buck the trend, make yourself an outlier.
I was reading this book called The $100 Start-Up. I was about 1/3rd the way through the book when I read this story about Brett Kelly who created an eBook called “Evernote Essentials“. I found the story great, but I was curious.
No place mentioned in the book or on the blogs was “how” he did it. Basically it was “if you build it, they will come.” Which immediately I was doubtful of the rest of the book. I was thinking, here we go again another bunch of recipes for how to succeed without telling you the “Real Secret” of success.
But I found a video interview of Brett, he seemed like a nice enough guy and he spilled the beans, it was able to get a spot on the Evernote Blog, and had a few of his famous friend bloggers mention his eBook. Without those two things the book would have made him a little extra cash, but not the $100,000 plus he’s made today.
I find that a lot when I read these books about how easy it is to make money by just creating digital content. I’m not entirely sure if the number they are saying are real or just made-up. I also know that without the blogging connections they have, which most of their readers don’t have, none of them would make anywhere near what they are espousing.
Links and referrals are the key. It’s still who you know, even in the Internet Age.
This is my experience playing Diablo3. I need to login to a network that fails. What if internet is out? No game. What if I’m travelling out of country? No game. What if Battle.net servers are offline all the time? No game. This sucks!
I waited a long time for this game and now I can’t play it.
I wish I had a recourse, maybe I’ll just go back to Skyrim!